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WHOOP

Project type

Branded short film

Location

New York City, USA

Role

Director

As someone passionate about sport and fitness, I had the opportunity to partner with WHOOP to highlight its role in helping people unlock peak performance, whether in sport, business, or everyday life. Through the film, we explored how WHOOP’s 24/7 biometric tracking empowers users with meaningful insights into sleep, recovery, and stress, showcasing the brand’s mission to put health and performance optimisation directly into the hands of its community.

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